There are two groups of marketers. The first one says we should focus on publishing as much content as possible (quantity). The second...

The truth is creating content is time-consuming. Even if you’re a fast writer or you’ve got someone on your team who churns out quality...

Most people think there’s only one type of content – the written kind. Namely, blog posts, articles, eBooks, and the like. And that’s...

Don’t be intimidated if you’re new to the world of content marketing. There are tons of resources you can look up online to help make...

Content marketing is not just a fad. It’s a solid marketing strategy that has brought success to brands and businesses of all sizes. When...

There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work....

Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this blog, you’re...